Innovation…
Today Apple is clearly the “Most Admired,” the “Most Innovative," and the “Master at Design.” It seems that Apple and innovation are one of the same. The company and it’s products, particularly the iPad have been described as innovative, versatile, groundbreaking, revolutionary, magical…etc. These are not just words used by some clever marketing team at Apple (well…except for ‘magical’ that’s all Steve Jobs), these are words used by those reviewing the products and company.
Innovation is key to new product development and Apple has it nailed! Apple hasn’t necessarily developed products that did not exist before. The iPod wasn’t the first MP3 player, the iPhone wasn’t the first smartphone, and the iPad wasn’t the first tablet! So, what makes Apple so praised? What makes them so “innovative?”
A Harvard Business Review article says that Greg Joswiak, Apple's vice-president for iPod and iPhone marketing told author in an interview, about Apple's general innovation philosophies. "An overarching theme, is that everything the company researches, develops, and releases is considered for how the tech and design might be reused in the future"
This is not just in esthetic design and compatibility, but also in functional design. While the iPad was a new product, its interface wasn’t new. The iPhone and iPod touch were already very popular products and the way one used an iPad is essentially the same way one would use one of these products, which made this new product much easier to undestand.
Apple is so admired today for it’s innovation, not just because of their products, but the innovative ways they are used and interacted with and all the other innovations they have sparked. Their products have been the catalyst and conduit for much other innovation, such as the many apps developed specifically for the iPad, which did not exist before.
No comments:
Post a Comment