Ch. 3 - Ethics & Social Responsibility

According to Mac|Life Magazine, "In the last five years, Apple made significant strides toward becoming the environmentally friendly company we know now. It's eliminated PVC, arsenic, and BFRs from its product lines, then cut mercury from the iMac's LCDs, just to name a few of its Earth-friendly changes."

Apple definitely has an outstanding corporate socially responsible image. Apple has several pages on their official site dedicated to addressing ethical issues and consumer concerns about their products and company:

• Apple and the Environment: The story behind Apple's environmental footprint (This page takes you through Apple's total footprint, from manufacturing to transportation to product use and recyclability) 
• Apple and the Environment: Designed for energy efficiency
• Apple and the Environment: FAQ
• Apple and the Environment: Measuring performance, one product at a time (This page includes PDFs of reports about environmental performance of Apple products and facilities, supplier responsibility, and others)
• Apple Recycling Program
• Supplier Responsibility at Apple (Highlights Apple's Code of Conduct for companies they do business with, such as manufacturers abroad)
• MacBook Pro: The world's greenest lineup of notebooks

In their Facilities Environmental Report they state:

Apple is committed to protecting the environment, health, and safety of its employees, customers, and the global communities in which it operates. We recognize that by integrating sound environmental, health, and safety (EHS) management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvements in its environmental, health, and safety management systems and in the environmental quality of its products, processes, and services.

Apple is a well-branded company, seen as 'sleek,' 'clean,' and forward thinking. It is expected that they be an environmentally conscious corporation, and they have made great strides in making that happen.