Apple has had many iconic ad campaigns, including: the 1984 Superbowl commercial, which I've posted about previously, the "Think Different" campaign of the 1990's, and in the 2000's the "iPod People" and the "Get a Mac" campaigns. I have touched on these before and will post a history of Apple ads to take you through the evolution with detail and the great creativity at Apple – what has ultimately put them in the position they are today.
Advertising Age (AdAge.com) recently named Apple "Marketer of the Decade!"And with good reason, Apple has done a great job of appealing to the masses, building great loyalty among customers – any marketer's dream – and touching on something allusive as our emotions and "coolness." Apple understands that consumer perception is heavily influenced by displaying who uses a product and in what context. A great example of this is product placement of Apple products. In 2009 Apple products were in 18 of the 44 films that topped the box office (that's 41%) and in 2010 they were in 10 of the 33 (30%) number one films of the year! Not to mention they are featured in countless popular tv shows, such as 30 Rock, Heroes, Dexter, Sex and the City...
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Mac in hit film Twilight |
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Mac in popular TV show Sex and the City |
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