The energy of social media with the surge of marketing behind it has influenced the way many of us interact and communicate. Those in the marketing world have taken great advantage of the power of the tools of social media, but they have not been used trivially.
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Social media are media for social interaction, as a superset beyond social communication. Kietzmann et al (2011) argue that “social media introduce substantial and pervasive changes to communication between organizations, communities, and individuals” (p. 250), enabled by ubiquitously accessible and scalable communication techniques. Source: Wikipedia (In this case, I think a reliable and fitting source)
And now the energy of these forms of communication has reached the White House with a new program called: We The People.
Throughout our history Americans have used petitions to unite around issues they care about. We the People provides you with a new way to petition the federal government to take action on a range of issues. And if your petition attracts enough support, White House staff will review it, ensure it is sent to the appropriate policy experts, and issue an official response.
This program would allow any one of us to create and sign petitions online about the issues which we care most. If your petition gets enough signatures it "will be reviewed by the Administration and an official response will be issued." I would encourage everyone to check this out. You can read more details here.
