Tuesday, March 8, 2011

iPad Drives Recommerce Industry

The recommerce industry, or buying things back, has gotten more and more popular with electronics and their fast upgrades, and the iPad is one of the industry's most popular products.

Gazelle is one of the big names in the recommerce industry. Gazelle buys gadgets back refurbishes or recycles them and than sells them for a profit. I went through their very easy process to get a price for an item and a 16GB iPad with WiFi (the cheapest iPad that was going for $499) with slight wear and tear will get you $240! Kristina Kennedy, Gazelle's director of Brand and Communications, said that with the announcement of the iPad 2, the iPad has been one of their biggest products ever. Kennedy also said that this has also helped boost the entire industry, as people signing up for buy-back programs for their iPhones has almost doubled in the last few days. And these are definitely sought after products in the recommerce industry.

In addition Best Buy and Ebay have also launched buy-back programs. Best Buy offers 50% of the price you payed up to 6 months after purchase – their pricing depends on the time the item was bought.

These buy-back programs are a great idea, especially with the nature of technology today, as things upgrade so fast. Not only these products are being reused and have created a new kind of industry, but they help drive the industry for new versions, as more people might have the opportunity to afford the upgrade.

I actually sold an old laptop to cashforlaptops.com some time back. I got $50 for an iBook 3G with a fried motherboard. It was better than nothing, considering it didn't even turn on. Plus I felt better that it wasn't just going to end up in a landfill.  

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