The Word - Buy and Cellulite

Today in class we spoke of products that were "new to the world" and the challenges that a marketer encounters when having to market such new product. The discussion made me think of this clip...enjoy.

This is a segment from The Colbert Report on Comedy Central – a satirical political "news" program.

In this segment of "The Word" he says, "One of the secrets of sales is fulfilling the public’s need.The other secret is inventing the public’s need" and "If there is one sure way to financial security is inventing…insecurities " – Oh...How often satire and comedy are the best truth tellers!

The Colbert Report	Mon - Thurs 11:30pm / 10:30c
The Word - Buy and Cellulite
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