Every Superbowl companies try to bring their 'A' game and air ads that will get them noticed. This year, in an attempt to compete with Apple's iPad and to get attention for their upcoming tablet, Motorola aired an ad with a similar "1984" concept as Apple's 1984 Superbowl ad.
The commercial depicts a sterile, uniform world. A young scruffy guy (wearing the only grey and black in the commercial, which really stands out amongst all the white) gets a pretty girl's attention and gets her to break away from the monotony with art created on is Xoom tablet. In the beginning of the commercial he is casually reading Orwell's "1984." This is not the dystopian world Apple depicted, but it is a world of uniformity – everyone with the same white earbuds in, dressed in the same white hoodies, presumably this is Apple and their sleek, sterile world. Motorola wants to mimic Apple and symbolize empowerment against conformity.
I don't know if the Motorola Xoom tablet will really be competition for the iPad, but nice try!
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