In light of the Superbowl this past weekend, I want to share with you this iconic 1984 Apple Superbowl ad. This ad was one that started the ongoing campaign that set the Apple Macintosh – just known as Mac now – apart. In a sense this was the beginning of the Apple brand and Mac being set into our sub-conscious as superior, bold, nonconformist, and just plain awesome!
In this iconic Mac commercial an Orwellian "1984" world is depicted. A young beautiful woman (wearing the only color in the commercial) represents the coming of the Macintosh computer. She defies the uniformity of the crowd and destroys the image of the tyrant, in this case and time being IBM. At the end of the commercial a voice over says, "On January 24th, Apple computer will introduce Macintosh and you'll see why 1984 won't be like '1984'."
This is widely regarded as one of the most memorable and successful American television commercials of all time.
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